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Black Country news and blogs Thursday 31 October 2013

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The Daily Mail’s FeMail Fashion Finder is a masterstroke – and what it tells us about the importance of content

Kate Reynolds 10 Jul 13

Ok, confession time – I read the Daily Mail website.

I know it’s not the most intellectual or soul-fulfilling pursuit, but it is impossible to deny its celeb coverage – in sheer volume if nothing else – is hard to beat. And recently it has made an addition to its site that is pure genius. It has added a content-led online retail offer, called the FeMail Fashion Finder . Now, as the reader browses the TV and Showbiz pages, he or she (but let’s face…

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