Pokémon TCG Pocket becomes third biggest mobile release ever in terms of launch day revenue (UPDATE)
That's a lot of Pocket cash
There was a lot of hype for Pokémon Trading Card Game Pocket leading up to launch, but it appears the game has already been much more successful than many anticipated.
According to Sensor Tower’s Sam Aune (h/t Game File), Pokémon Trading Card Game Pocket achieved 1.2 million downloads on launch day, amounting to $1.9 million in revenue worldwide. To put things in perspective, if that revenue figure is correct, that would make Pokémon Trading Card Game Pocket the third-largest mobile release in terms of money made.
While launch day was big in terms of revenue, the second day was even bigger. Data from Sensor Tower shows that Pokémon Trading Card Game Pocket raked in a staggering $2.8 million. You can bet Pokémon Co. is happy to see the figure climb higher on day two, but the real test from here on out will be staying power.
Is Pokémon Trading Card Game Pocket going to be a flash in the pan that comes in hot and fizzles out, or will it have the long tail like Pokémon GO managed?
UPDATE: We have some more revenue and download data, courtesy of market research company Appmagic.
- Pokémon TCG Pocket made roughly $3 million per day over its debut weekend
- the app has made over $12 million in just four days
- for comparison, Pokémon GO makes around $1 million a day
- Japan accounts for 45% of Pokémon TCG Pocket’s revenue
- The U.S. accounts for 25% of Pokémon TCG Pocket revenue
- Hong Kong and Taiwan each account for 4% of Pokémon TCG Pocket revenue
- South Korea, New Zealand and France account for 3% of Pokémon TCG Pocket revenue
- The U.S. accounts for 7.5 million downloads, which equals 29%
- Brazil accounts for 11% of the total
- this is followed by Mexico with 6%, and Japan, Germany, UK and France all around 4%
- iOS accounts for $10.5 million of the $12.1 million
- Google Play accounts for $1.6 million
- Google Play accounts for 4.2 million installs, and iOS accounts for 3.3 million
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